Product designer helping teams turn complex business problems into clear, user-centered solutions. I combine strategic thinking with hands-on UX/UI work to ship products that balance user needs with business goals, from early research and ideation through final implementation.
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Coca Cola
Internal planning tool for promotional workflows
Coca-Cola's Revenue Management team in LatAm needed to enable bottler managers with smarter, insight-driven promo planning. However, their accumulated knowledge lived in scattered decks and long-form reports. There was no scalable or user-friendly way to apply that knowledge across the region.
Iké
Design System for Multi-Client Insurance Platform
Reduced client implementation from 2-5 months to 2-4 weeks by designing a token-based configuration system that enabled backend developers to customize branded experiences independently. - 5 client implementations (4 completed independently by dev team) - 2-5 months → 2-4 weeks per client onboarding - System adopted without iteration after launch